Samina is a passionate communications professional with over fifteen years’ experience leading brand awareness and reputation management strategies around the world including in Brazil, Russia, the Middle East and the U.K. She has managed high impact PR campaigns for some of the world's leading brands, as well as for third sector organisations. Her expertise includes media relations, crisis communications and digital strategy.  She has also previously worked in public affairs to drive changes in public policy on behalf of clients.

Samina lives in South London with her husband and enjoys cooking, Korean films and long country walks. She's also an avid potter. She has a Masters' degree in International Relations and retains a keen interest in global affairs and travelling. She recently undertook a volunteering sabbatical providing communications support to Education NGOs in South East Asia.