Full application pack

Job Title: Director of Engagement

Reporting to: Deputy CEO

Direct Reports: Communications Manager, Community Fundraising Manager; Individual Giving Manager, Corporate Partnership Manager, Data Insight and CRM Manager, Trust and Foundation Manager.

Salary: £38-41k (depending on experience)

Type: 37 Hours – Flexible Working Pattern

Base: Remote and Hybrid working available (home/our HQ in Malton, North Yorkshire)

SCOPE AND PURPOSE OF ROLE

The Encephalitis Society is the only resource dedicated to supporting those affected by encephalitis (inflammation of the brain). This inflammation is usually caused by a person’s own immune system going wrong or by an infection (like the herpes simplex (cold sore) virus or more recently COVID-19). There are approximately 500,000 new cases of encephalitis each year.

We are a small but mighty team and are totally focused on making as good as it can be for our community via our support services, our research and our campaigns. The Director of Engagement will work in close collaboration with the Executive Team and shares collective responsibility to deliver the charity’s vision of a world where encephalitis matters to everyone. The role’s particular focus is to be responsible for planning, developing and delivering the charity’s awareness and communication strategies.

This role will inspire those affected by encephalitis, their families and communities to engage with the work of the Society. This role will lead in our campaigns such as World Encephalitis Day and lead on key growth areas such as membership and fundraising. This role will be expected to take the lead on the strategy and planning of all our communications work, and to work closely with colleagues working on fundraising and support to deliver consistently high quality messages and campaigns.

The person appointed must be sensitive to the personal nature of information relating to individual members that will be available to them and be both willing and able to maintain strict confidentiality in this area. All data must be dealt with in a sensitive and professional manner.

KEY OBJECTIVES AND SPECIFIC AREAS OF RESPONSIBILITY

Communications
• Plan, develop and deliver the Communications and Engagement strategy that enables the Encephalitis Society to meet its strategic objectives.
• Identify opportunities for growth and develop new campaigns and opportunities for awareness raising in line with the strategic plan.
• Drive innovation and continuous evaluation of content formats and dissemination strategies, including testing new channels and approaches to reach audiences
• Be responsible for developing and driving a social media strategy that supports our objectives.
• Act as an ambassador for the Encephalitis Society including but not confined to undertaking speaking engagements, acting as a spokesperson with the media, attending events, attending networking events and conferences.
• Network and collaborate with other organisations and promote a collaborative approach wherever possible.

Marketing & Media
• Be responsible for the development and delivery of the charity’s marketing plan, with a focus on segmentation and greater insight-driven campaigns to grow brand awareness and engagement with target audiences
• Source and work closely with PR agencies to ensure regular coverage in international, national, sector and regional media
• Oversee the annual development, delivery and evaluation of a media strategy, and use media to increase our impact through the year.
• Act on KPI information from monthly, quarterly and annual reporting and evaluation frameworks.
• Drive innovation and continuous evaluation of content formats and dissemination strategies, including testing new channels and approaches to reach audiences

Fundraising
• Line manage and empower the fundraising team to meet their targets as outlined in the Fundraising Strategy
• Establish and nurture relationships with leading income providers including individuals, grants, trusts and statutory bodies
• Horizon scan for fundraising trends and opportunities
• Network and steward key Society contacts
• Ensure we meet all relevant statutory requirements and industry standards in relation to income generation.

Strategic Management
• As a member of the Senior Leadership Team (SLT), contribute to the development of an effective strategy and support the delivery of the Encephalitis Society’s strategic objectives, as set out in the Strategic Plan.
• Develop and review relevant policies and procedures to ensure safe, effective practice and ensure compliance across the charity.
• Ensure all data collection follows our GDPR and Information Governance policies.
• Develop and maintain a culture that embeds, promotes and protects the values of The Encephalitis Society.
• As a member of SLT, contribute to effective risk management across the Encephalitis Society and ensures delivery of the risk management strategy

Full application pack

Please send your CV and cover letter, telling us why you would like to join our Team to [email protected] by the end of 30th September. We would encourage you to have an informal discussion before you apply - please call or email Phillippa Chapman, Deputy CEO on 01653 692583 or email [email protected]