Julia Clark, our Director of Income Generation, will be among the experts at a special event in York looking at how marketing can help charities.

The Chartered Institute of Marketing (CIM) has invited Julia to talk about her experiences working on World Encephalitis Day and how a small charity such as the Encephalitis Society can punch above its weight to create a successful marketing campaign. Julia was recently named one of the 25 most influential fundraisers in the UK by the Civil Society and its fundraising magazine.

Book your place at How Marketing Can Help Charities

Julia said:

I was delighted and very flattered to be invited to join such an esteemed panel to talk about our World Encephalitis Day campaign and BrainWalk in particular. Hopefully, I can pass on some of the practices which have worked for us and maybe help other charities who are trying to achieve similar successes going forward.

Joining Julia in York will be Will White, Head of Marketing and Communications at The National Railway Museum; Ian Boardman, Co-Founder and Creative Director of Consider Creative, a London design agency whose clients include Macmillan, Barnardos and Scope; and Professor Ian Bruce CBE, CCMI, FCIM, Vice President of RNIB.

Faye Levi, who is organising the event, said:

Rising pressures on charities, both income shortages and rising demand for their services, mean they have to work smarter. But marketing can help.  We will be asking a panel of leading national and regional charities how they are tackling the challenges.

The session will be chaired by Andy Hillier, who is no stranger to the challenges faced by charities through his work as Editor of the Third Sector publication that covers the management of the voluntary and not-for-profit sector.

The event is titled How Marketing Can Help Charities and will be held in York on September 19. It is open to CIM members and non-members.

Book your place